• The Cotton Cordell Big O Square-Lip Crankbait is a shallow to medium diving squarebill crankbait that rums between 4 and 6 feet.
• Catches plenty of bass, pike, walleye and other small to medium gamefish.
• Made using modern plastic technology.
• Same proven-deadly action and running depth.
• Available in 4 colors.

The Cotton Cordell Big O Shallow Square-Lip Crankbait is a shallow diving squarebill crankbait. Originally designed as a carved wooden lure by Fred Young, Carl "Cotton" Cordell purchased the design rights from Young in 1973 and turned his wooden carving into plastic to create a tougher, more consistently running hard bait. And boy did he hit it out of the park with that decision! More than a million were sold during that first year. With it's original square-lip crankbait, it deflects cover with ease and catches plenty of bass, pike and other gamefish.

To this day, the Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time.